Roborace describe themselves as “either a glimpse into the future or a spectacular failure”. When you’re in the business of organizing racing competitions for AI-steered cars that look like mini-spacecraft, you don’t just think outside the box—there is no box. This was our inspiration while creating the omnichannel web portal for Roborace.

Our goal here was to immerse the user right into the action. Madebymad developed the site engine that aggregates Twitch, Instagram, YouTube, Facebook content by Roborace and tweaks the feed according to the user’s personal preferences. Futuristic look, geek culture metaphors, and thrill of the race imbue the design experience of the portal.