Bownce is a one-of-a-kind IoT sports device that bridges the gap between the physical world of fitness and its digital dimension. It turns individual exercise routines into a fun-fuelled, community activity—players can challenge each other, share their results and promote the joy of fitness. The Bownce Mobile App is the centerpiece of its digital ecosystem. Designing the App, we ensured it would fully leverage the potential of Bownce.